Digital Marketing Degree Apprenticeship


Textbooks are the starting point for researching new topics or subject areas.

Reading lists give an idea of relevant textbooks.

Solent University Library catalogue

Trade publications

Trade publications are a valuable source of practitioners' experience and applied knowledge. They are different to scholarly publications. Some are available on open access: use Google or similar. For some paid-for publications, use the ProQuest Business & ProQuest Technology Collection databases.

Market data and research

Subject guides to understand what research resources are of use to you

A-Z list of online resources, e.g. databases

Market research, data and statistics are often published (by governments, NGOs etc.) on open access - use Google or similar; see also Open access.

A lot of market research is behind a paywall. There is no single aggregator or tool to search for all market research. Use each electronic resource one by one, depending on your objectives.

Scholarly publications

Academic research is published in scholarly (or peer-reviewed) journals, conference papers and monographs. The most commonly used search tool for academic research is Google Scholar. To see Solent subscriptions (alongside the open-access content): go to Settings - Library links - search for Solent - tick Solent University - Save.


For help with referencing, see Referencing.

Business Resources

Databases - ProQuest One Business

Databases - FAME, Mintel, Statista