Online research resources:

databases

Access the Middlesex University library guides and choose your subject.

For example, select: Business→Business: Core Resources→Industry/Market, Company and Country

A list of useful business University databases:

  • Business Source Complete

Data on business (marketing, management, accounting, banking, finance)

  • Mintel

Database with UK market data: trends, companies, industries and countries

  • Passport

Market research data on industries, economies, consumers and companies

  • IBISWorld

Industry research (economic, demographic and market data)

  • COBRA

Business support, opportunity profiles and information factsheets

Startup, market and sector guides

  • WARC

Marketing case studies

Effective database searching

Example of searching on Business Source Complete

Logging in to databases

Example of logging in to Passport

For OpenAthens login, type Middlesex University and select the Middlesex University option. Registering as a new user to access your subscription, enter your University email.

SEARCH TECHNIQUES

Almost all academic databases require users to use the following search techniques, rather than doing a Google-style search:

1. Use search terms (e.g. retail, fashion retail, corporate social responsibility), not sentences (e.g. How mobile apps are used by fashion retailers).

2. Combine search terms using search operators (AND, OR, NOT), e.g. fashion retail AND apps, rather than typing sentences (e.g. How mobile apps are used by fashion retailers).

3. Use truncation (* = substitute for any number of characters) to broaden the scope of your search (e.g. searching for app* will return results with app, apps, applications and other words containing app).

4. Use phrase search (search for a phrase in speech marks, “…”) if searching for a stable expression, particularly specific terminology or spelling (e.g. searching for “relationship marketing” will ignore the results where relationship and marketing are not together). Google understands phrase search technique too.

QAHE resource links and contact details: http://libguides.mdx.ac.uk/QAHE/welcome