Online research resources:
A list of useful business University databases:
Business Source Complete
Data on business (marketing, management, accounting, banking, finance)
Database with UK market data: trends, companies, industries and countries
Market research data on industries, economies, consumers and companies
Industry research (economic, demographic and market data)
Business support, opportunity profiles and information factsheets
Startup, market and sector guides
Marketing case studies
Effective database searching
Example of searching on Business Source Complete
Logging in to databases
Example of logging in to Passport
For OpenAthens login, type Middlesex University and select the Middlesex University option. Registering as a new user to access your subscription, enter your University email.
Almost all academic databases require users to use the following search techniques, rather than doing a Google-style search:
1. Use search terms (e.g. retail, fashion retail, corporate social responsibility), not sentences (e.g. How mobile apps are used by fashion retailers).
2. Combine search terms using search operators (AND, OR, NOT), e.g. fashion retail AND apps, rather than typing sentences (e.g. How mobile apps are used by fashion retailers).
3. Use truncation (* = substitute for any number of characters) to broaden the scope of your search (e.g. searching for app* will return results with app, apps, applications and other words containing app).
4. Use phrase search (search for a phrase in speech marks, “…”) if searching for a stable expression, particularly specific terminology or spelling (e.g. searching for “relationship marketing” will ignore the results where relationship and marketing are not together). Google understands phrase search technique too.