Use Google Scholar to discover scholarly (peer-reviewed, academic) research publications, primarily - in scholarly journals. Google Scholar is not helpful for statistics, market analysis and non-scholarly publication.
Before searching Google Scholar, select your university in the Library Links in the menu. This will allow you to see the links to the Open Access and paid-for content provided by your university:
(3) Select Library links in the menu, (4) search for your university, (5) select all the relevant options and save.
Search for the topic of your interest. Use search terms rather than sentences or questions. Search term is a concept, a thing, e.g. social exclusion, performance reward etc.
(6) Now all search results will incorporate the resources offered by your university library. Use the links on the right side of the screen to access the articles you would like to read.
(7) Click Review articles to see the articles providing a broader overview of the topic you searched for. Often, they are a good start for reading on a new topic to you topic.
Cited by (i.e. the publications which cite this article) and Related articles may give you good publications related to the topic of your research.