Mintel
What is Mintel?
Mintel is a world's leading marketing intelligence agency. Mintel surveys consumers and reports on market trends, competitive landscape and new products.
What are the benefits of Mintel?
How to login to Mintel?
Easiest way to login to login to Mintel (or any other database) is through your university Library Page:
If you are not sure if you are logged in, you can always double check by hovering over the person icon in the top right corner - you should see your university name appearing below.
How to use Mintel?
All of these features are displayed in the Home Page of Mintel:
How to read Mintel reports?
Use Table of Contents to browse through the report. Most reports will have a section called: Key issues covered in this Report, which is also useful for understanding relevance of a report.
How to reference Mintel?
Examples are taken from university reference guides.
London Metropolitan
Mintel (2016) Car insurance UK. Available at: http://academic.mintel.com (Accessed: 5 January 2018).
Solent University
SHILLING, I., 2024. Sustainability in Food - UK - 2024. Mintel [viewed 24 May 2024]. Available from: http://www.mintel.com.
Ulster University
Mintel (2020) Free-from foods – UK. London: Mintel. Available from: https://reports.mintel.com/ [Accessed 10 February 2020].
Other Mintel resources
Mintel has a Youtube channel: www.youtube.com/@mintel
