Digital Marketing and Social media

Full reading list (printed books and ebooks): QAHE Library Catalogue

Core textbook

Chaffey, D. and Ellis-Chadwick, F. (2022) Digital marketing: strategy, implementation and practice. 8th edn. Harlow: Pearson Education.

Hanlon, A. and Tuten, T.L. (eds.) (2022) The SAGE handbook of digital marketing [ebook]. London: Sage.

Hanlon, A. and Tuten, T.L. (eds.) (2022) The SAGE handbook of social media marketing [ebook]. London: Sage.

Tuten, T.L. (2023) Social media marketing. 5th edn. Los Angeles: SAGE.

Heinze, A. (ed.) et al. (2020) Digital and social media marketing: a results-driven approach. 2nd edn. Milton Park: Routledge.

Dahl, S. (2021) Social media marketing: theories & applications. 3rd edn. London: SAGE.

Hemann, C. and Burbary, K. (2018) Digital marketing analytics: making sense of consumer data in a digital world. 2nd edn. Pearson Education.

Charlesworth, A. (2015) An introduction to social media marketing. New York: Routledge.

Dimofte, C.V., Haugtvedt, C.P. and Yalch, R. (eds.) (2015) Consumer psychology in a social media world. London: Routledge.

Dodson, I. (2016) The digital marketing playbook. Hoboken: John Wiley & Sons.

Kingsnorth, S. (2022) Digital marketing strategy: an integrated approach to online marketing. 3rd edn. London: KoganPage.

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